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Home > »ó´ã ¹× ¿¹¾à > ¿Â¶óÀλó´ã
 
  greed and unchecked
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  But more than any other, ¸íǰst=¸íǰst
the scandal came to symbolise a number of issues; sub-standard governance across sport, the greed and unchecked excess at the top of world football, and the vast wealth generated by deals with sponsors and È«Äá·¹Çø®Ä«=È«Äá·¹Çø®Ä«
TV companies.

The exploitation of sport as a form of 'soft-power' by countries ·¹Çø®Ä«¿©¼ºÀÇ·ù=·¹Çø®Ä«¿©¼ºÀÇ·ù
like Qatar with questionable human-rights records to furnish their image was nothing new. But the 2010 vote - which also included handing the 2018 World Cup to President Vladimir Putin's Russia of course - came to symbolise sport's increasing willingness to do deals with repressive ¿©ÀÚ·¹Çø®Ä«»çÀÌÆ®=¿©ÀÚ·¹Çø®Ä«»çÀÌÆ®
regimes. It is noticeable that the term 'sportswashing' only entered the sporting lexicon in the last few years.

Fifa will argue that a legacy of its corruption scandal has been an overhaul of its leadership, and key governance reforms.

But with criminal investigations into the bidding processes for both the 2018 À̹ÌÅ×À̼dz²¼ºÁö°©=À̹ÌÅ×À̼dz²¼ºÁö°©
and 2022 World Cups continuing in Switzerland and France, fresh jail sentences and life bans handed to former officials, and almost three years still until Qatar hosts what is set to be the most controversial sports event in history, it will be a long time - if ever - before Fifa's credibility is truly restored.
  ´äº¯ÁغñÁßÀÔ´Ï´Ù.
 
 

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